AWMB - About us

Contact

AWMB - Austrian Wine Marketing Board
Managing Director:	Mr. Wilhelm Klinger (Press Fotos)
Austria:	Organisation / Controlling	PR / Media /	Events/Project Management	Gastronomy / Sponsoring	Internet / EDV / HRM
Foreign focus markets:	America, Japan	Switzerland, Great Britain, Netherlands	Scandinavia	Germany	Central and Eastern Europe, Asia
Management:	Mr. Wilhelm Klinger	Ms. Susanne Staggl	Ms. Barbara Arbeithuber	Mr. Gerhard Elze	Mr. Christian Dworan
Assistants:	Ms. Claudia Blau (Personal Assistant of the Managing Director)	Ms. Andrea Krautstoffl (Senior Marketing Assistant)	Ms. Karina Skurnik	Ms. Sandra Dietzl	Ms. Stephanie Krompass
	Mrs. Stefanie Lobner (Personal Assistant of the Managing Director)	Ms. Stephanie Thürr	Ms. Barbara Waxenegger	Ms. Katharina Papst	Mr. Florian Weiss
	Mrs. Daniela Pilwachs (Accounting)			Ms. Sandra Milovanovic (Reception)
	Mr. Peter Kramar (Graphic design)

The AWMB’s Purpose, Mission, and Strategy

The purpose of the AWMB is stated in the articles of association:
The purpose of the enterprise is the implementation of marketing measures for Austrian wine, particularly wine produced in Lower Austria (Niederösterreich), Burgenland, Styria (Steiermark) and Vienna (Wien). The enterprise is authorised to undertake any measures and transactions that are useful for realising its purpose.

The AWMB’s Mission and Goals

The AWMB supports and co-ordinates the efforts of the Austrian wine industry to maintain quality and sales. Domestically, the goal is to dominate the market segment for Qualitätswein. The export of wine in bottles is to be doubled again within ten years (new basis = 2000).

The AWMB’s Strategy

The strategy is aimed at creating a balanced marketing mix suited to the respective markets. This means working on image to promote sales as well as active public-relations work supported by advertising.

Austria Wine Marketing Board
Prinz-Eugen-Straße 34 / 7
A-1040 Vienna
Tel.: +43 (1) 503 92 67
Fax: +43 (1) 503 92 68
E-Mail: info@austrianwine.com